Search for the 'Next Big Thing' Yields Soaring Valuations - NYTimes.com

Accentuating the potential positive

"Google may also benefit from higher valuations. Google Ventures will benefit from a rise in the value of its investments, and Google itself will get the same benefit from these rising valuations in its stock price.

Not only that, and perhaps more important, it will get the valuable publicity of being in on the next big thing and keep its reputation as a “hero” company. In Silicon Valley, no one wants to be known as a company that can’t keep up."

Search for the 'Next Big Thing' Yields Soaring Valuations - NYTimes.com