Evernote Market: App Maker's Retail Strategy Pays Off - Businessweek

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"The Market development team, formed in 2012, comprises just six of Evernote’s 300 employees, says Zwerner. Still, he and Libin have made clear that the company’s retail interests are growing. Evernote has leased warehouse space in Los Angeles, Lancaster, Pa., and near Tokyo. Its headquarters prominently features a retail store packed with Market products, and Libin said at the Paris conference that he expects a “complete blending together of physical and digital products” within five years. Its new business gives Evernote an opportunity to expand beyond technology, says Ronda Scott, the company’s director of communications, who is pitching Market gear to Vogue. “Vogue would not have taken a meeting for an app,” she says."

Evernote Market: App Maker's Retail Strategy Pays Off - Businessweek