Apple Uses iBeacon to Track You While in Its Stores - ABC News

More iBeacon aspirations; on a related note, Apple Puts iOS 7 Adoption At 74% Based On App Store Usage Numbers (TechCrunch)

"Apple Stores, however, are just the start for the iBeacon feature that Apple has baked into iOS 7.
"We're really excited about what iOS developers will be able to do with iBeacon, a technology we introduced with iOS 7 that uses Bluetooth Low Energy and geofencing to provide apps a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum or product displays in stores," Apple said in a statement provided to ABC News."

Apple Uses iBeacon to Track You While in Its Stores - ABC News