Why Apple Wants Its Software to Be Free - Businessweek

In related news, see Microsoft's Tablet Strategy Is Straight Out of the Thunderdome (Bloomberg Businessweek)

"By going free, Apple has acknowledged something that’s been true in the industry for years: Software is a means to sell hardware. Sure, there are some specialized applications that can command a hefty profit margin, but bread-and-butter applications used in the mainstream are not things you sell. They are things people get when they turn on that shiny new object they just shelled out for."

Why Apple Wants Its Software to Be Free - Businessweek