Coming Soon: Take Your Own Personal Data to Market | MIT Technology Review

Reputation.com on the line

"The idea that individuals might personally take charge of extracting value from their own data has been discussed for years, with Fertik a leading voice, but it hasn’t yet been put to the test. Proponents say it makes sense to empower users this way because details of what information is collected, how it is used, and what it is worth are unjustly murky, even if the general terms of the relationship with data-supported companies such as Facebook is clear.
“The basic business model of the Internet today is that we’re going to take your data without your knowledge and permission and give it to people that you can’t identify for purposes you’ll never know,” says Fertik."

Coming Soon: Take Your Own Personal Data to Market | MIT Technology Review