Why does everyone except Google want to build a reader? — Tech News and Analysis

Excerpt from an Om Malik reader roundup/reality check

"Google executives, obviously, missed that part about engagement and I don’t blame them. Google’s DNA as a company is to send people somewhere else from Google’s search bar. In order to be an engagement-centric company, it needs to think like Facebook and keep people constantly locked into its ecosystem.
If Google was thinking along those lines, it could see that with Google Reader, Google News and Google+, it could have built a truly interesting and highly social reader experience that could be addictive, and yes, a good place for selling advertising. Of course, we shouldn’t be surprised – creator Chris Wetherell told us that Google Reader was living on borrowed time even before it was launched to the world."

Why does everyone except Google want to build a reader? — Tech News and Analysis