Inside Dell's Scorched-Earth PC and Server Price War Plan - Arik Hesseldahl - News - AllThingsD

Dell presses ctrl-alt-del on pricing

"Here’s why: Assuming that it won’t need to make shareholders happy by growing its earnings per share every quarter, as public companies have to do, Dell plans to combine actions to rein in costs by simplifying its product lineup and tightening up its supply chain, with cuts to prices. “It’s almost as if Dell is acting like it’s a private company already, and is asking the industry for its reaction to it,” Moorhead told me.
Clarke made one key statement during his remarks, which Moorhead paraphrased like so: “We are not going to retreat anymore. We are going to compete in every country, at every price point.”"

Inside Dell's Scorched-Earth PC and Server Price War Plan - Arik Hesseldahl - News - AllThingsD