Hadoop Sharks Smell Blood; Take Aim at Status Quo - Datanami

First and last paragraphs from a snapshot of some interesting database market dynamics

"There may be blood is in the water as major Hadoop sharks, Cloudera and MapR, roll out new campaigns and messaging aiming directly at the turf of the traditional database management systems. Does their hype match-up with reality? Not everyone thinks so.
[...]
While none of the Hadoop vendors will openly say that they believe Hadoop will ever completely replace the traditional database, it’s clear that the Hadoop war is starting to cross boundaries into the traditional world, with all of the organization’s data being the ultimate prize."

Hadoop Sharks Smell Blood; Take Aim at Status Quo - Datanami