Wednesday, May 08, 2013

Yahoo Struggles to Find Way Out of Microsoft Web-Search Deal - WSJ.com

Searching for a more lucrative deal
"Yahoo's revenue per search has been worse under the Microsoft deal than when it operated its own Web-search technology and advertising system. Unlike the prior revenue guarantees from Microsoft, the extension announced Tuesday affects only the U.S.
Meanwhile, Google had indicated to Yahoo over the past year that it is willing to enter into a potentially more lucrative partnership to provide Web-search and search-advertising technology to Yahoo, according to people familiar with the matter. Google and Yahoo in 2008 tried to reach a similar pact but faced resistance from Justice Department antitrust officials and ultimately chose not to proceed."
Yahoo Struggles to Find Way Out of Microsoft Web-Search Deal - WSJ.com

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