Lessons from Obama 2012: How Data Science Can Help Nonprofits | MIT Technology Review

Big donation data

"Now, with Obama again ensconced in the Oval Office, some veterans of the campaign’s data squad are applying lessons from the campaign to tackle social issues such as education and environmental stewardship. Edgeflip, a startup Ghani founded in January with two other campaign members, plans to turn the ad hoc data analysis tools developed for Obama for America into software that can make nonprofits more effective at raising money and recruiting volunteers."

Lessons from Obama 2012: How Data Science Can Help Nonprofits | MIT Technology Review