Google Follows Amazon's Lead on New Shopping Site, Delivery, Other Services - WSJ.com

Excerpt from an overview of the expanding Amazon/Google competitive landscape

"Google's moves to copy Amazon underscore how the tech companies are expanding into each other's areas—each trying to be the primary Web destination shoppers. As the two battle it out, each increasingly has assumed some characteristics of the other, with Amazon stretching into Google's realms of online advertising, video streaming, applications and devices such as smartphones and tablets. Rather than develop its own mobile operating system, though, Amazon relies on a version of Google's Android software for the Kindle Fire line of tablets."

Google Follows Amazon's Lead on New Shopping Site, Delivery, Other Services - WSJ.com