Later in the article: "Otellini also said he expects more standard ultrabook designs based on the upcoming Haswell chip to come in as low as $499."
""If you look at touch-enabled Intel-based notebooks that are ultrathin using [Bay Trail] processors. Those prices are going to be down to as low as $200," said Intel CEO Paul Otellini.
The Bay Trail chip is a complete redesign of the Atom micro architecture and is expected to get Atom chips closer to mainstream Intel chips in performance."
Windows 8 touch devices to drop to $200, says Intel CEO | Business Tech - CNET News
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