Microsoft assault on Google shows industry shift | Business & Technology | The Seattle Times

Final paragraphs of a Microsoft/Google competition reality check

"Although the attack ads are something new for Microsoft, denigrating the competition isn't. Most notably, Microsoft tried to undermine Web browser pioneer Netscape Communications beginning in the mid-1990s. Most of that sniping remained behind the scenes until a U.S. Department of Justice investigation into Microsoft's business practices exposed the cut-throat tactics deployed to overcome Netscape's early lead in the Web browser market.
Given that history, Microsoft's marketing assault on Google isn't that surprising, said Cusumano, who has been following the company for 20 years.
"Nothing is below Microsoft," Cusumano said. "They have been playing dirty for a long time. In this instance, they probably sincerely believe this can give them a little marketing edge and help them capitalize on the growing discomfort with the size and influence of Google.""

Microsoft assault on Google shows industry shift | Business & Technology | The Seattle Times