Data Suggest Google Fiber Offering Is Driving Up Internet Speeds Offered by Competitors | MIT Technology Review

Teaching oligopolies to compete in ways that benefit customers

"In general, there is plenty that the dominant Internet providers can do to provide better deals without much effort, she says. Cable companies like Time Warner Cable and Comcast have the technical capacity to speed up service, and also plenty of room to lower prices, given the estimate from one analyst—Craig Moffet of the Wall Street firm Bernstein Research—that they typically make 97 percent profit margins on Internet services.
The competition may be even hotter in the newer Google Fiber battlegrounds. After Google announced plans for Austin (see “Google Fiber Takes on Texas”), AT&T quickly announced it would match that effort with its own one-gigabit service, and Time Warner Cable sweetened its Internet plans with free Wi-Fi in public areas to existing customers."

Data Suggest Google Fiber Offering Is Driving Up Internet Speeds Offered by Competitors | MIT Technology Review