Big Data's Promise and Limitations : The New Yorker

A timely big data reality check

"Most of what’s written about Big Data is enthusiastic, like Kenneth Cukier and Viktor Mayer-Schonberger’s gushing ode “Big Data: A Revolution That Will Transform How We Live, Work, and Think,” which is currently selling briskly on Amazon, or the recent Times article on Mayor Bloomberg’s geek squad, and how “Big Data’s moment, especially in the management of cities, has powerfully and irreversibly arrived.” But despite the sense of excitement and promise surrounding the industry, Big Data isn’t nearly the boundless miracle that many people seem to think it is."

Big Data's Promise and Limitations : The New Yorker