Amazon set to launch prior-day delivery | ROUGH TYPE

More April Fool's fun

"RT: You mentioned neurological data. How exactly does SuperPrime work?
J: As the name suggests, we’re introducing a new premium level to Amazon Prime. When a customer signs up — we haven’t set the pricing yet, but I can guarantee that it’ll be affordable for most households — we send them an Amazon SuperPrime Hoodie that’s outfitted with an array of sensors. We ask them to wear the hoodie for two hours, with the hood up, while they go about their business. They then plug the hoodie into their smartphone or their Kindle, and it automatically uploads some scans and other neurological readings to what we’re calling Amazon Brain Cloud, or ABC. We combine the brain data with the behavioral data we’ve collected on the customer, and that enables us to make the purchasing predictions with something like 99.99% accuracy."

Amazon set to launch prior-day delivery | ROUGH TYPE