Why did Apple hire Adobe CTO Kevin Lynch? [Apple Insider]

Excerpt from an extensive Adobe (and Macromedia)/Apple historical recap

"Additionally, Lynch isn't the only Apple executive to have promoted Flash in a former life. Apple's current senior vice president of worldwide marketing Phil Schiller was formerly Macromedia's VP of Product Marketing, back when the company bought Flash from its original developer FutureWave in 1996.
The next year, Schiller left Macromedia to join Steve Jobs at Apple. But back at Macromedia, a series of products were vying for the company's attention, ranging from print tools that directly completed with Adobe, to a fledgling new video editor named KeyGrip developed by Adobe's former Premier creator Randy Ubillos, to new web-centric tools like Flash and Dreamweaver. "

Why did Apple hire Adobe CTO Kevin Lynch?