"Keep is well-designed, and it’s already snagging fans of its own (in the Google Play store it has nearly 11,000 reviews, averaging four-and-a-half stars). Yet after comparing Keep to Evernote, I doubt that Google’s new arrival is actually a bad thing for the incumbent—it’s not nearly as advanced, and it actually looks to be boosting its predecessor’s popularity."Review: Google Keep Takes on Evernote, with No Clear Winner | MIT Technology Review
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