So ... integrating Facebook services in app scenarios for which it can be useful to share, sort of like Apple did with iOS last year?...
"The software is designed so that some of the core features of the phone, like the camera, will be built around Facebook’s services, according to one of the people, who is a Facebook employee. Both people briefed on Facebook’s plans spoke on the condition of anonymity because they were not authorized to discuss the product before the formal announcement."
New Phone by Facebook to Showcase Its Network - NYTimes.com
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