Google Keep, a Note Pad, Lets You Hold All Thoughts - NYTimes.com

Google Keep 1.0: the most effective Evernote advertising campaign to date...

"The most important thing to grasp about Keep is how simple it is. Fast and simple and limited, especially compared with Evernote.
That, of course, is its best and worst feature, depending on what kind of personality you have. You won’t have trouble fumbling to find a feature; there aren’t any to find."

Google Keep, a Note Pad, Lets You Hold All Thoughts - NYTimes.com