LinkedIn eyes future as professional publishing hub | Internet & Media - CNET News

Promoted Whitepapers R Us?

"The professional network today reported earnings that blew the Street's socks off, so to speak. LinkedIn's stock is trading up close to 10 percent on the after-hours market because the company floored everyone with fourth-quarter adjusted earnings per share of 35 cents, revenue of $303.6 million, and net income of $11.5 million.
Then in a call with investors and analysts, CEO Jeff Weiner upped the company's long-term sex appeal with this statement: "One of the things that we're increasingly focused on in 2013 is going to be the opportunity to support content marketing.""

LinkedIn eyes future as professional publishing hub | Internet & Media - CNET News