Gates, Zuckerberg, Other Tech Icons Promote Youth Coding in New Film - NYTimes.com

Check the full article and/or the Code.org site for more details on other participants including Will.i.am

"The organization, founded by Hadi Partovi, a tech entrepreneur and startup adviser and investor, is part of an intensifying effort among technology companies to address a serious shortfall in programming talent. Few schools offer programming classes. Code.org is encouraging people to sign a petition on its Web site stating that every student should have an opportunity to learn to code, and to use that response to advocate for greater availability of computer science classes in schools."

Gates, Zuckerberg, Other Tech Icons Promote Youth Coding in New Film - NYTimes.com