Building a Better E-Book (Than Amazon and Apple) - Businessweek

Because hypertext and interactive multimedia can't be done via open standards?...

"Inkling, started by Matt MacInnis, a former senior marketing manager at Apple, is addressing the problem by giving publishers a way to convert some of their highest-margin books into a more dynamic digital form. The San Francisco-based startup’s new Habitat software platform, which it released on Feb. 12 after a private beta test, allows publishers to add high-resolution photos, audible pronunciations of wine varietals, or videos that show how to cut an avocado. “Inkling is going at a unique, high-end interactive experience that you won’t find on many of those other platforms,” says Jerome Grant, chief learning officer in Pearson’s (PSON) education division, which has invested in Inkling."

Building a Better E-Book (Than Amazon and Apple) - Businessweek