Outside Innovation: Amazon’s AutoRip: Will It Lure Customers Off iTunes?

Excerpt from a Patty Seybold perspective:

"Watching what happens with AutoRip will be a fascinating case study to examine a number of issues:

1. When is it OK to do something that “benefits” your customers without asking for their consent?
2. What are the critical customer experience things you need to get right when you ’re helping customers “manage their stuff?”
3. Will Amazon’s CD AutoRipping service get customers to add Amazon Cloud Player to their devices? Will customers mind have two (or more) music libraries to “manage”?
4. A year from now, will AutoRip be seen as a turning point in the music marketshare battle?"

Outside Innovation: Amazon’s AutoRip: Will It Lure Customers Off iTunes?