Facebook's Bold, Compelling and Scary Engine of Discovery: The Inside Story of Graph Search | Wired Business | Wired.com

Excerpt from an extensive Steven Levy perspective

"The result is surprisingly compelling. The mark of a transformative product is that it gets you to do more of something that you wouldn’t think to do on your own. Thanks to Graph Search, people will almost certainly use Facebook in entirely new ways: to seek out dates, recruit for job openings, find buddies to go out with on short notice, and look for new restaurants and other businesses. Most strikingly, it expands Facebook’s core mission — not just obsessively connecting users with people they already know, but becoming a vehicle of discovery."

Facebook's Bold, Compelling and Scary Engine of Discovery: The Inside Story of Graph Search | Wired Business | Wired.com