C.E.S. 2013: Driving Directions With a Human Touch - NYTimes.com

This will be more challenging to GPS vendors in the U.S. Northeast, where the cultural norm is to provide directions based on references to things that used to exist, e.g., "... then take a sharp left where the spa was..." (you also have to live in New England to know that a spa, in this context, is a corner shop/convenience store)

"Garmin’s Nuvi changes that with an improvement that has been in the works for years: audible directions that rely on visible landmarks, mimicking the directions an actual person might give. Instead of saying, “turn left at Third Street,” Garmin’s new system will say, “turn left at the stop sign,” or, “turn left after the Starbucks.” The feature, called “Garmin Real Directions,” will be on six models ranging in price from $200 to $380."

C.E.S. 2013: Driving Directions With a Human Touch - NYTimes.com