IFTTT Raises $7M Led by Andreessen Horowitz - Liz Gannes - News - AllThingsD

The name originally stood for "if this then that," for simple action "recipes"

"IFTTT, the maker of handy tools that connect various Web and mobile apps together, has raised $7 million in Series A funding.
The San Francisco-based company provides connective tissue between services like Dropbox and Instagram, Twitter and Google Drive, and LinkedIn and Salesforce Chatter — and all sorts of similar combinations. Users can write rules to automatically archive their content, to receive notifications when something in particular happens or to aggregate and syndicate their own posts."

IFTTT Raises $7M Led by Andreessen Horowitz - Liz Gannes - News - AllThingsD