Facebook to Launch Its Own Snapchat Competitor App - Mike Isaac - Social - AllThingsD

Chasing ephemeral success

"Facebook is currently testing its own built-in-house version of a “Snapchat-like” application, a messaging app which allows users to send impermanent photo messages to one another, according to sources familiar with the matter.
Facebook plans to launch the app in the coming weeks, sources say, sometime before the end of the year."

Facebook to Launch Its Own Snapchat Competitor App - Mike Isaac - Social - AllThingsD