Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising - Business Insider

Speculation about a salvage operation that could make the Motorola/General Instrument ROI look good

"Since then, Facebook and Microsoft employees have reached out to other ad tech companies to do research for the deal. A source at one of these companies briefed us on the details of those conversations.
Though acquiring Atlas was the main reason Microsoft bought aQuantive for $6 billion in 2007, it seems like Facebook will pay a much lower price. One source says that prior to Facebook's negotiations with Microsoft, the highest bid for Atlas was $30 million. Microsoft has already written off most of that $6 billion."

Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising - Business Insider