Jeff Hawkins Develops a Brainy Big Data Company - NYTimes.com

Numenta and big data

"Much of this will be a relic within a few years, according to Mr. Hawkins. “Hadoop won’t go away, but it will manage a lot less stuff,” he said in an interview at Numenta’s headquarters in Redwood City, Calif. “Querying databases won’t matter as much, as people worry instead about millions of streams of real-time data.” In a sensor-rich world of data feeds, he is saying, we will model ourselves more closely on the constant change that is the real world.
Mr. Hawkins thinks that the human neocortex, that part of the brain that includes the perception and reasoning functions, itself works as a kind of pattern-seeking and predictive system. Brain cells, starting at some of their most elemental components, work together to build expectations, initially about things like light and dark, or near and far, that they gather from sensory organs."

Jeff Hawkins Develops a Brainy Big Data Company - NYTimes.com