An expanding data management market opportunity
"For another, the companies are going further down the food chain than ever before. At these prices, Oracle sees its cloud offerings as good products for small and medium-sized businesses. That is probably true, and it means that thousands, perhaps millions, of businesses will soon be in the cloud in some form, generating and analyzing data in very large volumes. If that is so, a lot of now-exotic business practices, from mobile computing strategies to Big Data analysis, will soon be commonplace."
Oracle's New Cloud Computing Bets - NYTimes.com
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