The Windows 8 rolling-thunder campaign builds momentum
"According to people briefed on the marketing efforts, Microsoft's ads beginning this weekend will coincide with pre-orders of some computers and tablet devices powered by Windows 8. Those devices are slated to go on sale widely on Oct. 26.
It's no small push. People with knowledge of the marketing efforts said Microsoft and its hardware allies will have blankets of ads with a cumulative price tag of hundreds of millions of dollars."
Microsoft and Its Allies Prepare Windows 8 Marketing Blitz - WSJ.com
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