Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com

A snapshot from a deep, dynamic, and divisive digital dilemma domain

"But what is really at stake here is the future of the surveillance economy.
The advent of Do Not Track threatens the barter system wherein consumers allow sites and third-party ad networks to collect information about their online activities in exchange for open access to maps, e-mail, games, music, social networks and whatnot. Marketers have been fighting to preserve this arrangement, saying that collecting consumer data powers effective advertising tailored to a user’s tastes. In turn, according to this argument, those tailored ads enable smaller sites to thrive and provide rich content."

Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com