An alternate universe – Marco.org

Excerpt from a stark Surface (and Microsoft store) reality check

"Like the Zune, the Surface might always be competing with the previous-generation iPad. Microsoft has approximately matched the weight of the already-too-heavy iPad 3 right as Apple is releasing the far lighter iPad Mini. (And Microsoft just launched this tablet at $500 as everyone else is moving to much lower pricing.) 

[...]

The Surface is partially for Microsoft’s world of denial: the world in which this store contains no elephants and Microsoft invented the silver store with the glass front and the glowing logo and blue shirts and white lanyards and these table layouts and the modern tablet and its magnetic power cable. In that world, this is a groundbreaking new tablet that you can finally use at work and leave your big creaky plastic Dell laptop behind when you go to the conference room to have a conference call on the starfish phone with all of the wires and dysfunctional communication."

An alternate universe – Marco.org