From what I've read about experiences with "special offers" on the earlier Kindle models, they're surprisingly useful and unobtrusive
"A day after confirming that all its new Kindle Fire tablets would feature unavoidable “Special Offer” advertisements on their lock screens, Amazon has reversed course and said there will be a way to avoid them after all. For a one-time payment of $15, Kindle owners can opt out of the ads for the lifetime of the device."
Kindle Fire Owners Can Opt Out of Ads for $15 - John Paczkowski - Mobile - AllThingsD
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