App Shrinks Your Data, then Your Bill - Technology Review

It'll be interesting to see if the wide-area wireless service providers support this approach

"As anyone who uses a smartphone knows, the cost of performing data-heavy activities like streaming music or videos over a carrier's wireless network can add up, especially if you don't have a big data plan. And if you aren't careful, you can quickly go over your monthly allowance.
A new free iPhone app called Snappli compresses data to reduce network usage and help users avoid costly surprises from watching too many episodes of Arrested Development on Netflix. It does this by directing Web traffic through the company's servers. And while it would seem that intercepting and compressing data could slow down your Web surfing, cocreator Eldar Tuvey claims Snappli can actually speed up your Internet access."

App Shrinks Your Data, then Your Bill - Technology Review