Amazon Starts a Shopping Site for the Environmental Crowd - NYTimes.com

Sign of the times

"Amazon.com is going after the environmental crowd with a new site called Vine.com for buying green products.
Vine is part of Quidsi, the company that Amazon bought in 2010 that also runs sites like Diapers.com (baby stuff), Wag.com (pets) and YoYo.com (toys). Vine will sell everything from cleaning supplies to baby accessories, beauty supplies and clothes — as long as they are green."

Amazon Starts a Shopping Site for the Environmental Crowd - NYTimes.com