The Social Century: 100 Years of Talking, Watching, Reading and Writing in America - Derek Thompson - The Atlantic

Check the post link for some perspectives on the source McKinsey analysis

“In 2012, we've lived through a Cambrian explosion of communications technology. If you want to make or consume information, you can do it on Facebook, on Tumblr, on Twitter, on Pinterest, on Foursquare, in texts, on mobile phones, on land-line phones, on VOIP phones, on TV, on iPads, with head phones, with speakers, on the radio, in print, in the mail, and -- especially in the case of a Gchat and Twitter black out -- you are still permitted to speak into a real-live human's face, directly.”

The Social Century: 100 Years of Talking, Watching, Reading and Writing in America - Derek Thompson - The Atlantic###