Microsoft Takes Write-Down in Failed Digital Ad Foray - NYTimes.com

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"Microsoft owned up on Monday to the collapse of its biggest push into digital advertising, announcing that it would take a $6.2 billion accounting charge in its online services division for a failed acquisition.
The accounting charge, called a write-down of good will, was essentially a write-off of the value of aQuantive, a digital advertising company that Microsoft bought in 2007. It will effectively wipe out Microsoft’s fourth-quarter profit."

Microsoft Takes Write-Down in Failed Digital Ad Foray - NYTimes.com