Facebook Considers Mobile Ads That Know What You're Doing - Technology Review

Check the article link for a snapshot of Facebook's mobile advertising strategy

"Ads on Facebook may already know a lot about you, but those shown in the company's smartphone apps may someday make use of much more information, including a device's location and even data picked up by its audio sensors. Ads based on an understanding of what's happening around a person could become more like intelligent prompts than promotions, says Andrew Bosworth, the Facebook engineer who recently took over as leader of a group charged with finding ways to make money from mobile users."

Facebook Considers Mobile Ads That Know What You're Doing - Technology Review