Evernote Wants To Be The Automatic, Trusted Place To Store Your Life [Interview] | TechCrunch

From a wide-ranging Evernote CEO interview

"Libin: We’re clear about this: we are not a big data company. We may have 34 million users, but we don’t have a big data set; we have 34 million small data sets. Our goal is to be smarter about your data. Our biz model is not about trying to monetize your information. our goal is to build products that you use and fall in love with. Yes, we want to do intelligence around data related to itself but we have no plans for cross-pollination of that data.
The advantage of our business model is that we don’t have to think about money very much; our revenue comes from making great products; not anything else. Those who do have to think about advertising also think about making a great product but they have to look at the other side [the commercial side]. I don’t want to have big thoughts about the business model; just about the product."

Evernote Wants To Be The Automatic, Trusted Place To Store Your Life [Interview] | TechCrunch