Google's New Brain Could Have a Big Impact - Technology Review

Excerpt from a snapshot of Google Knowledge Graph progress

'"Google's new approach, made possible through the Knowledge Graph, is to try to interpret what a person is asking about in a much more sophisticated way and directly retrieve relevant information.
However, data from past searches is still used to determine what information is most relevant. For example, people often add the word "cast" when searching for TV shows, so the actors in a series are usually listed when it surfaces from the Knowledge Graph. "It's a learning process," says Thakur. "The queries that people are doing tell us what people are interested in." This also helps Google figure out new links between concepts in the Knowledge Graph. Both the number of entries and links between them are growing fast, says Thakur, although he declined to say just how rapidly."

Google's New Brain Could Have a Big Impact - Technology Review