Google Wants Love and 100 Other Things - NYTimes.com

Strange days indeed

"Google proved to be one of the more ambitious applicants. It spent almost $18.7 million applying for more than 100 top-level domains, some expected, some not. Not surprisingly, the search giant wants .google, .youtube, .goog and .plus. It was the only applicant vying for .fly, .new and .eat. But it is going to have to fight Johnson & Johnson for .baby, Microsoft for .docs and .live, and Amazon for 17 top-level domains: .wow, .search, .shop, .drive, .free, .game, .mail, .map, .movie, .music, .play, .shop, .show, .spot, .store, .talk and .you.
Amazon also went after .tunes, .got, .author, .smile, .song, .joy, .bot, .like and .call. It does not appear that Facebook applied for any domain. Apple applied for .apple."

Google Wants Love and 100 Other Things - NYTimes.com