tbd if
So.cl is more than a public Microsoft Research project
"Microsoft just launched its Google+ and Facebook rival, So.cl.
Pronounced Social, the site shows friends' searches and interests. Videos can be watched with friends and profiles can be edited.
Like Twitter, you can choose to follow people. Like Pinterest, you can choose to follow specific categories. It looks much more like Google+ than Facebook but has the same feed layout of both social networks."
What Is Microsoft So.cl? - Business Insider
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