Obama Campaign Gets Wise to GOP Twitter Tricks - Yahoo! News

Cyberwarfare, presidential campaign edition

"Obama's personal tweet was advantageous on two levels, however: It gave the townhall an off-the-cuff feel, popular among everyday citizens because it seems to indicate a level of intimacy with a highly-guarded, meticulously planned politician. And, perhaps more significantly, it allowed Obama to avoid the GOP hashtag hijacking that has become par for the course whenever Obama has previously announced a social media campaign ahead of time. Though Republicans did latch on to the hashtag eventually, the White House's craftiness prevented the hashtag hijack from becoming too much of a social media centerpiece, as has happened with such efforts before."

Obama Campaign Gets Wise to GOP Twitter Tricks - Yahoo! News