Microsoft's Bing Search Engine Gets More Social - Katherine Boehret - The Digital Solution - AllThingsD

Still searching for strategic differentiation

"I’ve had access to this revamped Bing for the past week, and its prospects are promising. It feels cleaner and clearer. Sidebar’s integrated social knowledge of friends linked to Bing through a person’s Facebook account—or people from Twitter and blogs who are suggested by Bing—can turn the solitude of Web searching into a group activity. For example, a search for Napa Valley restaurants smartly brings up the name of a friend who recently posted a photo album from Napa, a colleague who lists Napa Valley as his hometown as well as a well-known blogger who reviews restaurants in that area. Sidebar maintains a neat list of your queries and the responses, saving you the trouble of hunting through past Facebook posts."

Microsoft's Bing Search Engine Gets More Social - Katherine Boehret - The Digital Solution - AllThingsD