Excerpt from Henry Blodget analysis. The only market entry scenario that would make sense to me is a highly subsidized phone + service scenario (along with a new mobile Facebook client that productively but unobtrusively includes advertising).
"Although Facebook might want to be a mobile platform, there's no obvious need for a Facebook phone. There are already a gazillion phones and Facebook is available on all of them as an app or via a browser. Why would anyone want a dedicated Facebook phone, especially if it didn't run all the apps that run on Apple and Android phones?"
Facebook Phone Is A Bad Idea - Business Insider
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