Facebook Needs to Turn Data Trove Into Investor Gold - NYTimes.com

Also see Facebook Is Said to Raise Offering Share Price (NYT)

"[...] In the video for investors released this month, Mr. Zuckerberg hinted at the ambitions he had for the company. Facebook, in his vision, will hook itself into the rest of the Web, making itself indispensable. Already Facebook serves as a de facto Internet passport, allowing users to log in with their Facebook identities and explore millions of other Web sites and applications.
“I think that we’re going to reach this point where almost every app that you use is going to be integrated with Facebook in some way,” Mr. Zuckerberg says in the video. “We make decisions at Facebook not optimizing for what is going to happen in the next year, but what’s going to set us up for this world where every product experience you have is social, and that’s all powered by Facebook.”"

Facebook Needs to Turn Data Trove Into Investor Gold - NYTimes.com