Bing Search Engine Revamped as War Against Google Intensifies - NYTimes.com

Another Bing perspective

"“This is one of our key challenges — answering the question, ‘Why Bing?’ ” Mr. Lu said recently, as he roamed in front of a whiteboard sketching out his vision for the evolution of search.
Wall Street investors have asked that question too, ever since Microsoft years ago began plowing money into building a credible competitor to Google. Despite the financial losses, the company shows no sign of backing away from its investment.
“On the business side, it’s really sort of questionable,” said Brendan Barnicle, an analyst at Pacific Crest Securities."

Bing Search Engine Revamped as War Against Google Intensifies - NYTimes.com