Apple CEO Tim Cook's First Time in the Red Chair at D - Ina Fried - D10 - AllThingsD

Excerpt from a Tim Cook interview

"7:01 pm: Walt notes that Android makers are focusing on fewer models than in the past.
“I wonder where they got that idea,” Cook says.
What about Apple? Walt says, noting that it only has one new iPhone at a time, as contrasted with the Mac and iPad. Why don’t you have more than one iPhone and more than one iPad? And is there any chance you might?
“Our North Star is to make the best product,” Cook says, adding that Apple doesn’t design products for schedules. “There’s not a policy or commandment that says ‘Thou shalt have One.’”
“If we find that we can do more, great.”
Cook notes that Apple’s approach avoids fragmentation, with one screen size and one App Store with one policy."

Apple CEO Tim Cook's First Time in the Red Chair at D - Ina Fried - D10 - AllThingsD